Theobroma is a Greek chocolate company that makes little
sweets. The word Theo means God in Greek and Broma means food; therefore it was
the perfect name for a chocolate company. The packaging is very girly and is
directed towards females between the ages 16 to 40.
The label is very simple with a unique look. The label
itself is very plain, clean and white with not a lot of extra decoration. It
has the name of the company, what the container has inside and how much of it
on there, so its easy to see. The fancy typeface used on the name of the
company gives the label a sophisticated look without making it look cheap.
Traditional labels are turned horizontally, but this label is turned vertical
on its side to give it an exceptional look.
The only container that has a horizontal label is the square
container because it would not fit vertically.
The containers come in a variety of shapes and sizes. Some of the containers are cylinders and some
are squared around the edges. I wanted to use a variety to represent the
different chocolate bars, nuts and other chocolaty things Theobroma offers.
The whole colour scheme of my packing revolves
around the colours of the containers and the bows. That is why the label itself
is white because I wanted the containers to have the dominant colour in the
design. Red is a very romantic, rich and girly colour that I incorporated into
each package differently. From the bags to the containers everything has a red accent.
For the second colour I picked pink because once again, it is a girly colour,
but it’s bold and has presence when it’s paired with the red. I wanted to
create a colour combination that is very bright and “in your face”, something
that would catch your eye from far way.
I chose to do bows on my containers to enhance the cuteness of it - and
lets face it, girls love cute things!
The paper bag is also made with the same idea as the rest of
the containers. The detail on the bag is minimal and stylish. It’s white with a
hint of red so it fits into the packaging family, as well as has that big pink
bow on the front that signifies that it’s a Theobroma product.
The label at the back contains the nutrition facts in the North
American standard format. As well as a traditional barcode and contact
information, in addition to that since Theobroma is a Greek company, so there
is a little something on there for the people who can read Greek. A cute love poem written in Greek to more
personalize the packaging, especially if you are giving it as a gift. There is
a food safe sticker that covers the seal so that you know you are getting a
fresh, new product, not something that has been opened before. And lastly,
there are little details on the labels that give it that special something; the
little heart adds a decorative yet simple touch to the whole look.
The Theobroma shopping bags are made in the same concept
idea with using the colours red and white on the bags and putting the pink bows
on there to unify the whole brand. Once
a costumer purchases a Theobroma product, our sales person would safely wrap it
and put it in one of the Theobroma bags.
For the second round of videos I thought everyone did an awesome job once again.
